Lindsay Lohan is Amazing. Lindsay is the Greatest Star of All Time. Linsay has more talent and charisma in her little finger than all the other suposed "stars" in the world today.
Lindsay Lohan Business
The Challenges of Celebrity PR
0564 days
by admin
in Lindsay Lohan Business
R Torossian asked:
With Mel Gibson, Lindsay Lohan, and others headlining the news with their blunders, there aren’t many celebrity mistakes that go unseen – even the smallest, most insignificant ones.
One of the most challenging parts of working in celebrity publicity is re-shaping an image which the world already thinks they know. Constant public scrutiny, the demand of hundreds of media outlets calling non-stop, and the immediacy of today’s media make this even harder. The latest news from Lindsay Lohan, Mel Gibson, Tiger Woods and other shining stars, makes one wonder about the differences between a celebrity and a “normal” human being.
After years of work with corporations and celebrities, I realize that the media often decides a story angle before they actually hear the facts. In “Bias” – probably the century’s most significant media-criticism book – Bernard Goldberg, ex-CBS producer, states that a lie in media terms is not really a lie, “they would pass the polygraph test… they honestly believe what they’re saying. And that’s the biggest problem of all”. Just last week, in an unprecedented rule in England, Angelina Jolie and Brad Pitt won their case over privacy against a gossip outlet that reported an upcoming divorce. The damages will be accounted for by the paper and offered to the intruded couple. And, all this because drama sells paper, whether it’s true, false or exaggerated. I mean consider how many headlines were written on Tiger Woods, but what do we really know other than that he cheated on his wife?
The media simply feels compelled to respond to massive public interest, and human fascination. Celebrity representatives often can’t respond quick enough to damaging news – and this lack of response, or failure to fix the issue, can often shape the story. In contrast to a company, brand or product, the “celebrity brand” stands alone. If something is perceived to go wrong you can’t accuse production lines, ‘industry trends’ or forces of nature, like BP has tried to do. Instead, the individual celebrity is the only one who can break, or fix, his or her “brand.”
In today’s new media world, information is excessive. It has inflated the online market, and questionable stories and their sources are all around. The media and its key players – reporters, producers and editors – find themselves competing hard for your attention, click, and ‘retweet.’ This struggle makes it more challenging to proof-check every single story as the cycle is a 24-hour “news” cycle where everything and anything can happen anytime. Unfortunately, this also allows some to promote their own goals and stockholders’ interests by bullying people along the way. Perhaps the cure will come with online, fee-based content, which will charge readers for access but in exchange make a commitment to value and quality for the reader. It’s rumored that the New York Times and Apple will adapt such a model.
I have commented extensively in the media regarding Woods, Lohan and Gibson, and I believe in today’s America, with strategic planning and a PR plan, all of these figures can make a return to some degree and repair their image. They too are human beings, and for them too life shall go on.
Recently we have seen a return of sorts of Rev. Ted Haggard, who was forced to resign nearly four years ago as president of the politically powerful National Association of Evangelicals and to step down from the mega church he founded, after admitting that he had bought methamphetamine from and had a sexual interaction with a male **********. Haggard confessed in a tortured letter, calling himself “a deceiver and a liar” who had long wrestled with desires he described as “repulsive and dark.” Now, in his comeback, the energetic and positive Haggard says he is back to doing what he was born to do. “Tiger Woods needs to golf. Michael Vick needs to be playing football. Mr. Haggard needs to be leading a church.”
Celebrities, too, are human beings, not lab rats. They make mistake, like human beings, but their image can be harder to manage. They possess a “brand personality” that’s constantly up for scrutiny.
There is logic in a celebrity stating “this is what I do best, let me do my job.” Some can and will recover a blunder with the media, while others will not stand the test. Celebrities are individuals with red blood. They’re individuals with a wide public awareness and they represent something – bad or good. Working closely over the years with some of America’s most famous people, I wont allow my children to worship someone who can dunk a ball, golf the best, win an Oscar; look up to people you know, not people on TV or movies.
Remember Britney’s meltdown ?
With Mel Gibson, Lindsay Lohan, and others headlining the news with their blunders, there aren’t many celebrity mistakes that go unseen – even the smallest, most insignificant ones.
One of the most challenging parts of working in celebrity publicity is re-shaping an image which the world already thinks they know. Constant public scrutiny, the demand of hundreds of media outlets calling non-stop, and the immediacy of today’s media make this even harder. The latest news from Lindsay Lohan, Mel Gibson, Tiger Woods and other shining stars, makes one wonder about the differences between a celebrity and a “normal” human being.
After years of work with corporations and celebrities, I realize that the media often decides a story angle before they actually hear the facts. In “Bias” – probably the century’s most significant media-criticism book – Bernard Goldberg, ex-CBS producer, states that a lie in media terms is not really a lie, “they would pass the polygraph test… they honestly believe what they’re saying. And that’s the biggest problem of all”. Just last week, in an unprecedented rule in England, Angelina Jolie and Brad Pitt won their case over privacy against a gossip outlet that reported an upcoming divorce. The damages will be accounted for by the paper and offered to the intruded couple. And, all this because drama sells paper, whether it’s true, false or exaggerated. I mean consider how many headlines were written on Tiger Woods, but what do we really know other than that he cheated on his wife?
The media simply feels compelled to respond to massive public interest, and human fascination. Celebrity representatives often can’t respond quick enough to damaging news – and this lack of response, or failure to fix the issue, can often shape the story. In contrast to a company, brand or product, the “celebrity brand” stands alone. If something is perceived to go wrong you can’t accuse production lines, ‘industry trends’ or forces of nature, like BP has tried to do. Instead, the individual celebrity is the only one who can break, or fix, his or her “brand.”
In today’s new media world, information is excessive. It has inflated the online market, and questionable stories and their sources are all around. The media and its key players – reporters, producers and editors – find themselves competing hard for your attention, click, and ‘retweet.’ This struggle makes it more challenging to proof-check every single story as the cycle is a 24-hour “news” cycle where everything and anything can happen anytime. Unfortunately, this also allows some to promote their own goals and stockholders’ interests by bullying people along the way. Perhaps the cure will come with online, fee-based content, which will charge readers for access but in exchange make a commitment to value and quality for the reader. It’s rumored that the New York Times and Apple will adapt such a model.
I have commented extensively in the media regarding Woods, Lohan and Gibson, and I believe in today’s America, with strategic planning and a PR plan, all of these figures can make a return to some degree and repair their image. They too are human beings, and for them too life shall go on.
Recently we have seen a return of sorts of Rev. Ted Haggard, who was forced to resign nearly four years ago as president of the politically powerful National Association of Evangelicals and to step down from the mega church he founded, after admitting that he had bought methamphetamine from and had a sexual interaction with a male **********. Haggard confessed in a tortured letter, calling himself “a deceiver and a liar” who had long wrestled with desires he described as “repulsive and dark.” Now, in his comeback, the energetic and positive Haggard says he is back to doing what he was born to do. “Tiger Woods needs to golf. Michael Vick needs to be playing football. Mr. Haggard needs to be leading a church.”
Celebrities, too, are human beings, not lab rats. They make mistake, like human beings, but their image can be harder to manage. They possess a “brand personality” that’s constantly up for scrutiny.
There is logic in a celebrity stating “this is what I do best, let me do my job.” Some can and will recover a blunder with the media, while others will not stand the test. Celebrities are individuals with red blood. They’re individuals with a wide public awareness and they represent something – bad or good. Working closely over the years with some of America’s most famous people, I wont allow my children to worship someone who can dunk a ball, golf the best, win an Oscar; look up to people you know, not people on TV or movies.
Remember Britney’s meltdown ?
Small Business Marketing With Twitter
0603 days
by admin
in Lindsay Lohan Business
Karen Scharf asked:
Twitter is one of the many social networking services that have taken the web by storm. With this particular social site you only get 140 characters to type your message and let the world know what you are thinking. This is actually a fantastic tool to add to your small business marketing plan; the key is in knowing how to make your tweets the best tweets they can be.
Whether you’ve been tweeting for awhile or just getting started, chances are you just aren’t sure how to effectively incorporate Twitter into your small business marketing. Maybe you aren’t getting enough responses, or any retweets, or your number of followers has stagnated.
Regardless of where you are at in your Twitter campaign, here are some tips to make your tweeting a more effective piece of your small business marketing plan.
Getting it All In
The thing about 140 characters is that it is direct; it is short enough that even skimmers are going to read it. So it is great way to get your message out there. The bad thing about 140 characters is that as a small business owner you have to pack as much information in those 140 characters as possible in order to get the maximum benefit from this marketing technique.
One of your goals is to keep people retweeting your message. This gets your message out there over and over again in a viral way and this is really what makes Twitter a valuable small business marketing technique.
One of the best ways that small business owners use this site is to gain publicity and traffic for their website by linking to recent articles, blog posts or reader comments. Unfortunately, the URL for your blog post or web page will probably take up a good portion of those 140 characters. But there is a solution.
URL Shortening
There are a variety of websites that will turn your long URL into a short one. These sites are known as URL shrinker sites and most of them are free. They take your long address and create a tiny one, generally around 20 characters. You’ll no longer have to devote half of your tweet to a URL; using a shortened URL leaves you with 120 characters left to dedicate to your message.
Retweet Code
Once you have your long URL shortened, you’ll need to keep in mind that you’re trying to get retweets. In order to allow other users to retweet your message without having to edit or fuss over it you will need to leave enough space in your original message for the retweet code. That means other Tweeters need enough space to add RT @YourNameHere. So, if you want to encourage retweeting, make sure there are enough character spaces left in your original message. And, if you haven’t yet created your Twitter account, keep retweeting in mind when you register at the site and make your username as short as you can.
Creating Your Tweet
So now where does that leave us? You are dedicating about 36 characters to the shortened URL and retweet space (depending on how long your username is). You still have a little over 100 characters to get your message across. Believe it or not, a 100-character message can actually say a lot. For example “The House is on Fire” can be said in only 20 characters. So imagine what you can get across with 5 times that much space.
Make sure your message is intriguing, so people will be tempted to click your link. Use benefits whenever possible – what will the reader learn if he or she decides to click through? Consider your typical audience. While your Twitter followers (those who read your tweets) can be from any industry and/or any walk of life, if you’re using Twitter for small business marketing, chances are you are trying to reach a particular audience. What does your target audience want to hear? What would they be interested in?
Make sure your tweet is interesting and pertinent. If you can tie your message into current events some how, you’re almost guaranteed to get an increased number of click-throughs. For instance, when promoting a young entrepreneurs business plan competition for a client recently, we created posts such as “Tired of hearing about Lindsay Lohan? Look what these young adult are doing: link-to-web-page” and “Think the economy is bad? This kids are taking matters into their own hands: link-to-web-page”.
Twitter is an excellent tool to add to your small business marketing toolkit. The key to using it effectively is creating tweets that are brief, benefits-laden, and as current. Before incorporating Twitter into your own small business marketing plan, why not spend a few hours on the site and take a look at what others are doing? Then be sure to model the best of the best.
Free tooth whitening offered my major company
Twitter is one of the many social networking services that have taken the web by storm. With this particular social site you only get 140 characters to type your message and let the world know what you are thinking. This is actually a fantastic tool to add to your small business marketing plan; the key is in knowing how to make your tweets the best tweets they can be.
Whether you’ve been tweeting for awhile or just getting started, chances are you just aren’t sure how to effectively incorporate Twitter into your small business marketing. Maybe you aren’t getting enough responses, or any retweets, or your number of followers has stagnated.
Regardless of where you are at in your Twitter campaign, here are some tips to make your tweeting a more effective piece of your small business marketing plan.
Getting it All In
The thing about 140 characters is that it is direct; it is short enough that even skimmers are going to read it. So it is great way to get your message out there. The bad thing about 140 characters is that as a small business owner you have to pack as much information in those 140 characters as possible in order to get the maximum benefit from this marketing technique.
One of your goals is to keep people retweeting your message. This gets your message out there over and over again in a viral way and this is really what makes Twitter a valuable small business marketing technique.
One of the best ways that small business owners use this site is to gain publicity and traffic for their website by linking to recent articles, blog posts or reader comments. Unfortunately, the URL for your blog post or web page will probably take up a good portion of those 140 characters. But there is a solution.
URL Shortening
There are a variety of websites that will turn your long URL into a short one. These sites are known as URL shrinker sites and most of them are free. They take your long address and create a tiny one, generally around 20 characters. You’ll no longer have to devote half of your tweet to a URL; using a shortened URL leaves you with 120 characters left to dedicate to your message.
Retweet Code
Once you have your long URL shortened, you’ll need to keep in mind that you’re trying to get retweets. In order to allow other users to retweet your message without having to edit or fuss over it you will need to leave enough space in your original message for the retweet code. That means other Tweeters need enough space to add RT @YourNameHere. So, if you want to encourage retweeting, make sure there are enough character spaces left in your original message. And, if you haven’t yet created your Twitter account, keep retweeting in mind when you register at the site and make your username as short as you can.
Creating Your Tweet
So now where does that leave us? You are dedicating about 36 characters to the shortened URL and retweet space (depending on how long your username is). You still have a little over 100 characters to get your message across. Believe it or not, a 100-character message can actually say a lot. For example “The House is on Fire” can be said in only 20 characters. So imagine what you can get across with 5 times that much space.
Make sure your message is intriguing, so people will be tempted to click your link. Use benefits whenever possible – what will the reader learn if he or she decides to click through? Consider your typical audience. While your Twitter followers (those who read your tweets) can be from any industry and/or any walk of life, if you’re using Twitter for small business marketing, chances are you are trying to reach a particular audience. What does your target audience want to hear? What would they be interested in?
Make sure your tweet is interesting and pertinent. If you can tie your message into current events some how, you’re almost guaranteed to get an increased number of click-throughs. For instance, when promoting a young entrepreneurs business plan competition for a client recently, we created posts such as “Tired of hearing about Lindsay Lohan? Look what these young adult are doing: link-to-web-page” and “Think the economy is bad? This kids are taking matters into their own hands: link-to-web-page”.
Twitter is an excellent tool to add to your small business marketing toolkit. The key to using it effectively is creating tweets that are brief, benefits-laden, and as current. Before incorporating Twitter into your own small business marketing plan, why not spend a few hours on the site and take a look at what others are doing? Then be sure to model the best of the best.
Free tooth whitening offered my major company
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